The New York Times post

On Instagram, anyone can achieve a similar transformation with a "Cute Grinch" filter created by Manuel Borrero, which adds luminescent green skin, long, curly eyebrows, bright green eyes and thick black lashes to a selfie. Mr. Borrero, who lives in Los Angeles, said he debuted the filter last December, after an earlier, less glamorous Grinch filter he created never took off. "Users want to see a sexified version," he said.

Mr. Borrero’s “Cute Grinch” filter came on the heels of Kylie Jenner appearing dressed as “the Grinch’s wife” in a winter 2020 advertising campaign for Kylie Cosmetics, and debuted the same month as a “Saturday Night Live” sketch in which Pete Davidson, playing the Grinch, helps a couple spice up their love life.