11:11 Media Summit
panelist at 11:11 media with Paris Hilton
The first annual 11:11 Media Innovation Summit set a high bar for future events of the same kind to achieve. Led by Paris Hilton and her pioneering partners, the groundbreaking event was focused on gathering superstars, disruptors, creatives and business leaders to discuss the future of entertainment, art, music, fashion, beauty and gaming whilst serving as a platform to uplift and inspire women and girls.
The 2022 Innovation Summit achieved an impressive 75% turnout with 220+ leaders from the world’s best brands hearing from a world-class lineup of speakers—featuring a 90% female representation on stage. Kicking off with a fireside chat between Paris Hilton and Randi Zuckerberg, 18 industry experts covered a range of topics across unique panels, including:
Inclusion & Learning in Web3 and the Metaverse
Moderated by Shelley Zalis (Founder & CEO at The Female Quotient)
With panellists Manuel Borrero (Augment Reality Designer, Founder of UniverseAR), Adrienne Pabst (President at Connections & Vertical Partnerships, iHeartMedia) and Shachar Scott (Senior Director at Global Marcom at Reality Labs, Meta).
SAMSUNG 837
keynote and workshop series
This series were an overview of each creator's specialties and interests in the field, followed by hands-on experience with each creator in intimate workshops on Saturday and Sunday. That's where users got the chance to design and publish their own AR effects.
Samsung has partnered with MetaSpark AR to meet and learn from innovating AR trailblazers and boundary-pushing creators working in this everchanging and exciting field.
The New York Times post
Grinch filter featured at New York Times
On Instagram, anyone can achieve a similar transformation with a "Cute Grinch" filter created by Manuel Borrero, which adds luminescent green skin, long, curly eyebrows, bright green eyes and thick black lashes to a selfie. Mr. Borrero, who lives in Los Angeles, said he debuted the filter last December, after an earlier, less glamorous Grinch filter he created never took off. "Users want to see a sexified version," he said.
Mr. Borrero’s “Cute Grinch” filter came on the heels of Kylie Jenner appearing dressed as “the Grinch’s wife” in a winter 2020 advertising campaign for Kylie Cosmetics, and debuted the same month as a “Saturday Night Live” sketch in which Pete Davidson, playing the Grinch, helps a couple spice up their love life.
SING 2 effects at Kim kardasian’s party
sing 2 effects
"Sing 2 into the Metaverse with the first ever character effects for Illumination Entertainment…. in Kim Kardashians backyard"
Her home was filled with ballon decorations and life-size cutouts of the film's many animal characters made by universe AR upcoming animated sequel, Sing 2
What happens when lines blur between real and virtual beauty through filters?
ABC news Interview
Manuel Borrero, a top AR artist, saw his Grinch filter on Instagram go viral. He described his work as an art form, where the human face is his virtual canvas
"I don't try to go over the top because I don't want to change so much," he told ABC News. "When you start loving something that you're not, then it goes wrong. It's so easy to grab color and makeup and put on your face, you know, and you can correct [it]."
Even with his more quirky creations, like one called "Patricia" that gives users an adorable bob with retro shades and hoop earrings, his line of work also comes with pressure to meet a certain demand for more conventionally natural enhancements.